I was approached by multi-instrumentalist and generally phenomenal musician Kevin Buckley to create a logo for his new musical instruction venture. Called String Village, Buckley wanted to play off of older visual iconography from early 20th century sheet music. After going down this path for several iterations, we decided to find a way to draw off of elements of that visual style and recontextualize it into a modern vernacular. The result is a “fiddle” made of pieces of 19th century printer's ornaments, juxtaposed with a wood type-esque logotype. I also created a vertical orientation that fits into a square for use on social media.
